HrPartner
Planning and statistics management tool for multi-client newsletter campaigns — complete back-office developed for HR Alert.
Streamlining newsletter operations across multiple clients.
HR Alert manages newsletter campaigns for numerous HR-sector clients, each with their own audiences and reporting needs. Campaign planning was manual, performance data was scattered across Mailchimp accounts, and there was no centralized tool for scheduling, publishing, or analyzing results at scale.
A unified back-office with Mailchimp integration and Docker orchestration.
I designed and developed HrPartner from the ground up over 4.5 years — a Laravel + Nuxt.js back-office that centralizes campaign management, scheduling, and statistics. The Mailchimp API integration pulls detailed performance data for visualization and analysis. The entire stack runs on a Docker-orchestrated multi-service architecture with clear separation of concerns between frontend, backend, and Mailchimp service.
The Impact
Quantifiable improvements across technical and business metrics.
Multi-client
Centralized newsletter campaign management across all HR Alert clients.
Automated
Campaign scheduling and planning replacing manual workflows.
Real-time
Mailchimp statistics visualization with detailed performance analysis.
“A tool built exactly for our workflow — it transformed how we manage campaigns.”
— HR Alert Team